Kim Sheehan

Sheehan brings over 12 years of experience in advertising and marketing to the advertising sequence. She held leadership positions at agencies in Boston, Chicago and St. Louis, and has consulted with numerous companies including People Magazine and Laura Ashley.

Sheehan teaches the Principles of Advertising course, as well as courses in advertising and brand planning, media, and research methodology. She also works with Portland students in the Strategic Communication program. Her research involves culture and new technology, and she has published extensively about privacy and the Internet, and about Direct-to-Consumer prescription drug advertising. She currently serves as Associate Editor of the Journal of Advertising, the leading advertising research journal.

With alum Steve O'Leary, Sheehan published a trade book called "Building Buzz to Beat the Big Boys" , which helps small businesses learn how to harness the power of word of mouth. She is also involved in the Greenwashing Index, an industry/academic initiative to draw attention to issues with environmental messages.

In 2001, Sheehan won the School of Journalism and Communication’s Marshall Award for Innovative Teaching. She currently is an Oregon Community Credit Union Fellow and a Page Legacy Scholar, and has also been the Dave and Nancy Petrone Faculty Fellow.

Kim B Sheehan
Professor, Journalism and Communication
214D Allen Hall, 1275 University of Oregon, Eugene, OR 97403-1275
Phone: (541) 346-2088
Email: ksheehan@uoregon.edu